Design vs e-Commerce Conversion Rates

This is a very rough post. I can’t really focus on making this coherent, but it is simply important I get it written.

e-Commerce is amazing because one can quantify the effect of having two add to cart buttons, or the effect of a certain color on the text. Studies show that two buy icons increase conversion rates by 4%. Studies also show that showing the same link twice increases its effectiveness by a ridiculous margin. Nowhere else can you get information so precise. You couldn’t determine how much more sales a paper ad generated. In fact, you can only have a rough idea what traditional advertising did for your immediate sales.

Anyways, I have been piecing it all together through my intuition. What is perfect, in my eyes? But this article just gave me a few pointers. I had made icons for the small “add to cart” elements, but not a big icon like

And I must admit, they do it nicely. The cart is always accessible and you are ever so reminded of checking out. Using that bar would allow me to include lots of other information as well, such as how many are left, how much you are getting discounted today, etc. how much more you can buy & get further discounts.

I think this site may turn out to boast great conversion rates after it goes live. I just have much to do programming still. The last step is the fine-tuning of the design.

So, what I have to remember to do is to do a javascript CSS switch to a pure white version of the site. It might be too blinding for others. Ironic, no? that black is the blinding one?

It would also be ideal to have re sizable text, but that is royally difficult to coax into a layout.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s